Reaves will also release a new version of his signature shoe – the AR1 – on global marketplace KICKS CREW to celebrate the occasion. The new AR1 “Milky Way” will be released at 8 a.m. PST on Dec. 8, ex. The shoe will cost $100.
According to a press release from Rigorer, “the Los Angeles Lakers star has had an impressive start to his signature line, with his first releases selling out within minutes and restocks that also went on to sell out.” “At this point, Austin Reaves and Rigorer have reached an agreement on a seven-figure, multi-year extension, which will also make Reaves a shareholder in the rapidly expanding business known for creating his popular signature shoe line.
Reaves’ new shoe will debut a colorway with vibrant purple and blue elements. It includes several key features such as an anti-skid heel (to help reduce injury), anti-slip sole (for improved court grip), a woven cocoon upper (which offers breathability and lockdown support) and an innovative bubble lacing system (designed to eliminate lace bite for players
Reaves has risen to stardom for the Lakers after a strong 2022-23 regular season and playoff run. His play earned him a new four-year deal with the franchise in free agency this past offseason.
