Why the Steelers Might Just Stick with Wilson—And How They’ll Justify It.
If the Pittsburgh Steelers decide to keep Russell Wilson for the 2024 season, the organization will need a strong public relations strategy to justify the move to fans and analysts alike. Given the polarizing nature of Wilson’s recent play and the team’s own struggles at quarterback, the Steelers’ front office will have to craft an optimistic narrative that highlights why sticking with Wilson is the right call.
Here’s how they might spin it:
1. “Stability Over Chaos”
After years of quarterback uncertainty following Ben Roethlisberger’s retirement, the Steelers could argue that keeping Wilson provides much-needed stability. A quarterback carousel, especially involving young and unproven options, could disrupt team chemistry. By retaining Wilson, Pittsburgh avoids the growing pains that come with starting over at the most important position in football.
2. “Wilson Has More Left in the Tank”
Despite his struggles in Denver, Wilson showed flashes of his old playmaking ability. The Steelers could emphasize his experience, leadership, and past success, citing that he still has the skills to win games. With a solid offensive system and better protection, they’ll argue, Wilson can be an effective game manager, if not a star.
3. “Matt Canada Is Gone—Wilson Will Thrive”
Much of the Steelers’ offensive woes in recent years have been blamed on former offensive coordinator Matt Canada. With a new system in place, Pittsburgh will claim that Wilson will have a chance to play in a scheme better suited to his strengths. If the offense opens up, Wilson’s ability to make plays outside of structure and deliver deep passes could resurface.
4. “The Financial Reality”
If Wilson’s contract situation allows Pittsburgh to keep him at a bargain price, the team could present this as a cost-effective decision. Rather than spending significant assets on another veteran or gambling on an unproven draft pick, they may argue that keeping Wilson is the most responsible move from a salary cap standpoint.
5. “Veteran Presence for a Young Offense”
The Steelers could position Wilson as a valuable mentor for younger players on offense. His playoff experience and Super Bowl pedigree might be framed as an asset for the development of key pieces like George Pickens, Pat Freiermuth, and the offensive line.
6. “A Bridge to the Future”
Even if Wilson isn’t the long-term solution, Pittsburgh may frame his presence as a short-term stopgap while they evaluate other options. If they plan to draft a quarterback in 2024 or 2025, they could argue that Wilson is the ideal veteran to hold things down while a rookie develops.
7. “He Gives Pittsburgh a Chance to Win Now”
For all the criticism Wilson has faced, he still won more games than he lost in Denver last season. The Steelers could emphasize that, in a tough AFC North, experience matters. While he may not be elite, Wilson could be presented as a quarterback capable of keeping the team competitive in the playoff race.
The Risk Factor
Despite these potential justifications, keeping Wilson isn’t without risk. His decline in Denver wasn’t just about coaching—it was about his ability to function within a modern offense. If the Steelers commit to him and he struggles, they could be delaying the inevitable need to find a new quarterback.
Still, if Pittsburgh sticks with Wilson, expect the organization to push these narratives hard. Whether the fans buy into it—or see through the spin—remains to be seen.
