John Force Racing and HendrickCars.com Forge Landmark Sponsorship Deal
In a groundbreaking collaboration between two titans of motorsports, John Force Racing (JFR) has announced a significant sponsorship agreement with HendrickCars.com, the online brand of automotive retail giant Hendrick Automotive Group, led by NASCAR Hall of Famer Rick Hendrick. This partnership marks HendrickCars.com’s inaugural foray into NHRA’s Top Fuel category, underscoring the brand’s expanding footprint in the racing world.
The sponsorship will see HendrickCars.com as the primary sponsor for Brittany Force’s Chevrolet Top Fuel dragster across four pivotal events in the NHRA season. The alliance debuts at the NHRA 4-Wide Nationals in Charlotte, a location of particular significance as it serves as the home base for both Hendrick Automotive Group and Hendrick Motorsports. Brittany Force, a two-time NHRA Top Fuel champion, expressed her enthusiasm: “I’m honored to have HendrickCars.com as a partner and be the first to bring them to the Top Fuel category in NHRA. Charlotte is home to Hendrick Automotive Group and Hendrick Motorsports, so to debut the car here is pretty cool.
Beyond the primary sponsorship of Brittany’s dragster, HendrickCars.com will also feature as an associate sponsor on the Funny Car entries of JFR’s founder, John Force, and current NHRA points leader, Austin Prock. The partnership extends to events at Virginia Motorsports Park (June 21-23), a return to Charlotte (Sept. 20-22), and the Texas Motorplex (Oct. 10-13), with the latter two being integral to the NHRA’s Countdown to the Championship.
Rick Hendrick’s passion for drag racing dates back to his early years, making this partnership a full-circle moment. Reflecting on his roots, Hendrick shared, “I love drag racing. It’s where I found a love for motorsports, going to the local dragstrip with my dad and competing in my ’31 Chevy. I have been a fan of John and his family for a long time, and I couldn’t pass up the opportunity to partner with Brittany and Chevrolet. I know they will be terrific representatives for the HendrickCars.com brand.
John Force, a 16-time Funny Car champion and NHRA legend, reciprocated the admiration, stating, “It’s an honor and pleasure to work with Rick Hendrick and HendrickCars.com on this partnership
