BREAKING NEWS:Liverpool confirms $323m as new...

Liverpool has signed a new multi-year deal

with Peloton as it seeks to enhance its commercial revenue further following a $323m income stream in its latest accounts.

Liverpool has announced a new partnership with global fitness company Peloton.

The multi-year deal will see Peloton become the club’s first-ever digital fitness partner, providing exclusive Liverpool content on its platform. This collaboration covers both the men’s and women’s teams and aims to create unique experiences for Reds fans and Peloton members.

Peloton, based in New York, is known for its exercise equipment and media services. With nearly six million subscribers worldwide, the company offers a range of fitness classes and workouts accessible from the comfort of your home.

As part of the partnership, Peloton will have a presence at Liverpool’s training facilities, including the AXA Training Centre in Kirkby and the team’s pre-season training camp in Germany. The Peloton Bike, Tread, and accessories will be available to support player training and overall team fitness and well-being, the Liverpool ECHO reports.

In the near future, Peloton will also establish a presence at Liverpool Women’s facility at Melwood, further expanding the collaboration between the two entities

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Latty emphasized the importance of communities to both Liverpool FC and Peloton, noting that community engagement is a central part of Liverpool’s sustainability program, The Red Way. Peloton, with its passionate community of nearly seven million members, aligns with Liverpool’s values and goals.

The collaboration with Peloton adds another major brand to Liverpool’s roster of corporate partners. The club aims to expand its commercial revenues further, building on the $323m (£247m/€288m) generated in commercial revenues in the 2021/22 season.

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Charles Quartey, senior director of international marketing for Peloton, said: “The collaboration with Liverpool Football Club gives us an opportunity to introduce more people to the range of content Peloton offers. Peloton and Liverpool Football Club share a strong sense of community, and together we can better connect fans and local communities with world-class fitness content that can be experienced anywhere, anytime.”

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The partnership between Liverpool FC and Peloton represents the growing trend of sports clubs and fitness brands joining forces to provide unique experiences and content for fans and consumers. By leveraging Peloton’s digital platform and Liverpool’s global fanbase, both parties have the opportunity to reach a wider audience and enhance their brand presence.

You may notice the below message on a small number of Liverpool.com articles. We like to innovate and this is part of a trial to look at whether AI can help speed up the publishing process. We will always declare where this happens.

This article was crafted with the help of AI tools, based on a piece first written by Dave Powell for the Liverpool ECHO. You can read the original piece by here. A Liverpool.com news editor reviewed this content before it was published. You can report any errors to matt.addison@reachplc.com.