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Theoretically, the Dallas Cowboys’ 20-17 win over the Los Angeles Chargers on Monday night was the perfect conclusion to Week 6 in the NFL for the Cowboys and their fans. Everything seemed to go in their favor. First, in the early slate of games, the San Francisco 49ers, who had soundly beaten the Dallas Cowboys a week earlier, lost to the Cleveland Browns. Then, in the afternoon games, the New York Jets wrestled a last-minute win against the Philadelphia Eagles.
Plus, as a bonus, the Buffalo Bills beat the New York Giants in the final seconds of Sunday Night Football. The outcome of those first two games leaves the Cowboys just one game behind for the best record in the NFC, and the possibility of securing the NFC East and the top seed in the NFC playoffs feels more tangible than it did a week ago.
# HBAgency , sportcup
# info@hbagency.it
managerdomain=hbagency.it
ownerdomain=sportcup.co.uk
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triplelift.com, 12911-EB, RESELLER, 6c33edb13117fd86
verve.com, 15503, RESELLER, 0c8f5958fc2d6270
vi.ai, 987349031605160, RESELLER
videoffy.com, pub00076, RESELLER
xad.com, 240, RESELLER, 81cbf0a75a5e0e9a
xad.com, 958, RESELLER, 81cbf0a75a5e0e9a
adform.com, 582, RESELLER, 9f5210a2f0999e32
rubiconproject.com, 20266, RESELLER, 0bfd66d529a55807
smilewanted.com, 4258, RESELLER
appnexus.com, 10736, RESELLER
video.unrulymedia.com, 1295892552, RESELLER
smilewanted.com, 2321, RESELLER
adform.com, 3027, RESELLER
video.unrulymedia.com, 1767448067723954599, RESELLER
sharethrough.com, TZ1ahFV8, RESELLER, d53b998a7bd4ecd2
betweendigital.com, 45128, DIRECT
33across.com, 0015a00003DKg9ZAAT, RESELLER, bbea06d9c4d2853c
onetag.com, 7f5d22b0006ab5a, RESELLER
quantum-advertising.com, 6222, RESELLER
richaudience.com, lDF5XleM05, RESELLER
adipolo.com, 617128b0fe110c0ddd7603b4, DIRECT
smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
ampliffy.com, 5037, DIRECT, a34493ff032mp431
lijit.com, 346012, DIRECT, fafdf38b16bf6b2b
smaato.com, 1100029325, DIRECT, 07bcf65f187117b4
aniview.com, 5ef4bc022e79664d2b473869, RESELLER, 78b21b97965ec3f8
dynadmic.com, 175690165, RESELLER
dyntrk.com, 175690165, RESELLER
criteo.com, B-061307, DIRECT, 9fac4a4a87c2a44f
improvedigital.com, 1915, RESELLER
google.com, 1313834454494130, RESELLER, f08c47fec0942fa0
improvedigital.com,1915,RESELLER
google.com,pub-1313834454494130,RESELLER,f08c47fec0942fa0
rubiconproject.com, 19814, RESELLER , 0bfd66d529a55807
adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT, 4ad745ead2958bf7
spotxchange.com, 178357, RESELLER , 7842df1d2fe2db34
spotx.tv, 178357, RESELLER , 7842df1d2fe2db34
dailymotion.com, 128388946, DIRECT , fd25240165056a01
dailymotion.com, 134295479, DIRECT , fd25240165056a01
pubmatic.com, 158810, RESELLER , 5d62403b186f2ace
google.com, pub-7019376976432612, RESELLER , f08c47fec0942fa0
EMXDGT.com, 1836, DIRECT , 1e1d41537f7cad7f
onetag.com, 461ee17dae8894d, DIRECT
rubiconproject.com, 20744, RESELLER , 0bfd66d529a55807
loopme.com, 11013, DIRECT , 6c8d5f95897a5a3b
adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT , 4ad745ead2958bf7
sovrn.com, 346012, DIRECT , fafdf38b16bf6b2b
lijit.com, 346012, DIRECT , fafdf38b16bf6b2b
smartadserver.com, 2491, RESELLER
advertising.com, 21483, RESELLER
improvedigital.com, 1010, RESELLER
appnexus.com, 10040, RESELLER
spotxchange.com, 178357, RESELLER, 7842df1d2fe2db34
spotx.tv, 178357, RESELLER, 7842df1d2fe2db34
freewheel.tv, 770449, DIRECT
freewheel.tv, 774673, RESELLER
freewheel.tv, 893873, RESELLER
dailymotion.com, 128388946, DIRECT, fd25240165056a01
dailymotion.com, 134295479, DIRECT, fd25240165056a01
nsightvideo.com, 128388946, DIRECT, fd25240165056a01
nsightvideo.com, 134295479, DIRECT, fd25240165056a01
appnexus.com, 1538503, RESELLER
appnexus.com, 1550730, RESELLER
smartclip.net, 11958 , DIRECT
outbrain.com, 00576b4168c434b93f40f94a68b52bfa48, DIRECT
tremorhub.com, q017o-78mlk, RESELLER, 1a4e959a1b50034a
advertising.com, 26154, RESELLER
spotxchange.com, 225721, RESELLER
Freewheel.tv, 741650, RESELLER
rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807
lkqd.net, 450, RESELLER, 59c49fa9598a0117
openx.com, 540393169, RESELLER, 6a698e2ec38604c6
spotx.tv, 238936, RESELLER, 7842df1d2fe2db34
advertising.com, 28038, RESELLER
contextweb.com, 562145, RESELLER, 89ff185a4c4e857c
indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 158615, RESELLER, 5d62403b186f2ace
vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2
google.com, pub-2235342635275361, DIRECT, f08c47fec0942fa0
pubmatic.com, 158810, RESELLER, 5d62403b186f2ace
advertising.com, 21483, DIRECT, e1a5b5b6e3255540
appnexus.com, 3292, RESELLER #video
appnexus.com, 1356, RESELLER, f5ab79cb980f11d1
yahoo.com, 1506558, RESELLER, e1a5b5b6e3255540
EMXDGT.com, 1291, RESELLER, 1e1d41537f7cad7f
indexexchange.com, 183965, RESELLER, 50b1c356f2c5c8fc
openx.com, 540236670, RESELLER, 6a698e2ec38604c6
openx.com, 537143344, RESELLER, 6a698e2ec38604c6
pubmatic.com, 156458, RESELLER, 5d62403b186f2ace #video
Pubmatic.com, 156325, RESELLER, 5d62403b186f2ace
pubmatic.com, 156674, RESELLER, 5d62403b186f2ace #video
contextweb.com, 561707, RESELLER, 89ff185a4c4e857c
rubiconproject.com, 18222, RESELLER, 0bfd66d529a55807
appnexus.com, 11665, RESELLER
pubmatic.com, 156439, RESELLER
pubmatic.com, 154037, RESELLER
districtm.io, 101760, RESELLER, 3fd707be9c4527c3
loopme.com, s-2411, RESELLER, 6c8d5f95897a5a3b
rubiconproject.com, 16114, DIRECT, 0bfd66d529a55807
rubiconproject.com, 19814, RESELLER, 0bfd66d529a55807
teads.tv, 15429, RESELLER, 15a9c44f6d26cbe1
azeriondigital.com, 43710415, DIRECT
appnexus.com, 12223, RESELLER, f5ab79cb980f11d1
improvedigital.com, 1210, RESELLER
improvedigital.com, 1221, RESELLER
pubmatic.com, 150561, RESELLER, 5d62403b186f2ace
google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0
freewheel.tv, 899777, DIRECT
rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47
openx.com, 540634628, DIRECT, 6a698e2ec38604c6
rubiconproject.com, 8769, DIRECT, 0bfd66d529a55807
indexexchange.com, 189855, DIRECT
EMXDGT.com, 1289, DIRECT, 1e1d41537f7cad7f
advertising.com, 28335, DIRECT, e1a5b5b6e3255540
admanmedia.com, 722, DIRECT
pubmatic.com, 158481, DIRECT, 5d62403b186f2ace
appnexus.com, 8804, RESELLER, f5ab79cb980f11d1
smartadserver.com, 3713, RESELLER
improvedigital.com, 1668, RESELLER
indexexchange.com, 191497, RESELLER
openx.com, 540866936, RESELLER, 6a698e2ec38604c6
sonobi.com, 7b37f8ccbc, RESELLER, d1a215d9eb5aee9e
video.unrulymedia.com, 3948367200, RESELLER
rhythmone.com, 3948367200, RESELLER, a670c89d4a324e47
supply.colossusssp.com, 194, RESELLER, 6c5b49d96ec1b458
EMXDGT.com, 1836, DIRECT, 1e1d41537f7cad7f
indexexchange.com, 193216, RESELLER
mars.media, 1010415, DIRECT, 8624339f102fb076
google.com, pub-3805568091292313, RESELLER, f08c47fec0942fa0
google.com, pub-6623990572656718, RESELLER, f08c47fec0942fa0
spotxchange.com, 153598, RESELLER, 7842df1d2fe2db34
spotx.tv, 153598, RESELLER, 7842df1d2fe2db34
indexexchange.com, 184785, RESELLER
152media.info, 152M728, RESELLER
adwmg.com, 100746, RESELLER
bizzclick.com, 292, RESELLER, 7e936b1feafdaa61
bliink.io, c0ca664a-6776-11ee-b177-023bc0057c90, RESELLER
criteo.com, B-061307, RESELLER, 9fac4a4a87c2a44f
e-planning.net, c0749812fd2a9ac4, RESELLER, c1ba615865ed87b2
epom.com, 94183bf9-3a6f-4a35-95a9-1d628ed1f9b8, RESELLER
loopme.com, 11468, RESELLER, 6c8d5f95897a5a3b
mediafuse.com, 729, RESELLER
outbrain.com, 0000839dda52f0e53f6c0e6030a6a2f5a1, RESELLER
richaudience.com, lDF5XleM05, DIRECT
smartyads.com, 100226, RESELLER, fd2bde0ff2e62c5d
Vidoomy.com, 7763608, RESELLER
yahoo.com, 59702, RESELLER
rubiconproject.com, 22684, RESELLER, 0bfd66d529a55807
rubiconproject.com, 22686, RESELLER, 0bfd66d529a55807
amxrtb.com, 105199464, DIRECT
smartadserver.com, 3056, RESELLER, 060d053dcf45cbf3
rubiconproject.com, 23844, RESELLER
triplelift.com, 12507, RESELLER, 6c33edb13117fd86
indexexchange.com, 191503, RESELLER, 50b1c356f2c5c8fc
lijit.com, 260380, RESELLER, fafdf38b16bf6b2b
sovrn.com, 260380, RESELLER, fafdf38b16bf6b2b
pubmatic.com, 161527, RESELLER, 5d62403b186f2ace
appnexus.com, 9393, RESELLER, f5ab79cb980f11d1
smartadserver.com, 3056, RESELLER, c2xhc2hkb3RtZWRpYS5jb20
rubiconproject.com, 23844, DIRECT, 0bfd66d529a55807
adform.com, 2865, RESELLER
yahoo.com, 49648, RESELLER
pubmatic.com, 158355, RESELLER, 5d62403b186f2ace
appnexus.com, 12290, RESELLER, f5ab79cb980f11d1
advertising.com, 28305, RESELLER
openx.com, 559680764, RESELLER, 6a698e2ec38604c6
adagio.io, 1078, DIRECT
appnexus.com, 13099, RESELLER, f5ab79cb980f11d1
indexexchange.com, 194558, RESELLER, 50b1c356f2c5c8fc
video.unrulymedia.com, 2564526802, RESELLER
rubiconproject.com, 19116, RESELLER, 0bfd66d529a55807
pubmatic.com, 159110, RESELLER, 5d62403b186f2ace
improvedigital.com, 1790, RESELLER
indexexchange.com, 194558, RESELLER
smartadserver.com, 3554, RESELLER
onetag.com, 6b859b96c564fbe, RESELLER
appnexus.com, 13099, RESELLER
smartadserver.com, 4111, RESELLER
33across.com, 0015a00002oUk4aAAC, RESELLER, bbea06d9c4d2853c
yahoo.com, 57289, RESELLER, e1a5b5b6e3255540
appnexus.com, 10239, RESELLER, f5ab79cb980f11d1
rubiconproject.com, 16414, RESELLER, 0bfd66d529a55807
richaudience.com, 1BTOoaD22a, RESELLER
appnexus.com, 8233, RESELLER
pubmatic.com, 81564, RESELLER, 5d62403b186f2ace
rubiconproject.com, 13510, RESELLER
yahoo.com, 59973, RESELLER, e1a5b5b6e3255540
lijit.com, 367236, RESELLER, fafdf38b16bf6b2b
appnexus.com, 1019, RESELLER, f5ab79cb980f11d1
gumgum.com, 15563, RESELLER, ffdef49475d318a9
freewheel.tv, 1568036, RESELLER
freewheel.tv, 1568041, RESELLER
openx.com, 558899373, RESELLER, 6a698e2ec38604c6
e-planning.net, 83c06e81531537f4, RESELLER, c1ba615865ed87b2
video.unrulymedia.com, 5672421953199218469, RESELLER
video.unrulymedia.com,3140891652, DIRECT
rhythmone.com, 3140891652, RESELLER, a670c89d4a324e47
indexexchange.com, 182257, RESELLER
appnexus.com, 6849, RESELLER
rubiconproject.com, 15268, RESELLER
spotxchange.com, 285547, RESELLER, 7842df1d2fe2db34
spotx.tv, 285547, RESELLER, 7842df1d2fe2db34
pubmatic.com, 159277, RESELLER, 5d62403b186f2ace
advertising.com, 28605, RESELLER
improvedigital.com, 1699, RESELLER
appnexus.com, 11786, RESELLER, f5ab79cb980f11d1
pubmatic.com, 158355 , RESELLER, 5d62403b186f2ace
appnexus.com, 9393, RESELLER #Video #Display, f5ab79cb980f11d1
rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807
outbrain.com, 00255f50e426061f34612a6fff72d04aa4, DIRECT
openx.com, 540393169, RESELLER, 6a698e2ec38604c6 # Premium video demand
rubiconproject.com, 19668, RESELLER, 0bfd66d529a55807
indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc # Premium Video Demand
pubmatic.com, 158615, RESELLER, 5d62403b186f2ace # Premium video & display demand
vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2 # Premium Video Demand
appnexus.com, 7597, RESELLER, f5ab79cb980f11d1
smartadserver.com, 3820, RESELLER # Premium Video Demand
video.unrulymedia.com, 367782854, RESELLER # Premium video demand from Outbrain
indexexchange.com, 193091, RESELLER, 50b1c356f2c5c8fc # Premium video demand from Outbrain
pubmatic.com, 160065, RESELLER, 5d62403b186f2ace # Premium video demand from Outbrain
improvedigital.com, 1863, RESELLER # Premium video demand from Outbrain
freewheel.tv, 1220655, RESELLER # Premium video demand from Outbrain
Freewheel.tv, 741650, RESELLER # Premium video demand
xandr.com, 10736, RESELLER #instream video by outbrain
triplelift.com, 11547, RESELLER, 6c33edb13117fd86 #instream video by outbrain
improvedigital.com, 1552, RESELLER #instream video by outbrain
contextweb.com, 562709, RESELLER, 89ff185a4c4e857c
aps.amazon.com, 3965, RESELLER #instream video by outbrain
freewheel.tv, 1220559, RESELLER # Premium video demand from Outbrain
freewheel.tv, 1133073, RESELLER #instream video by outbrain
sovrn.com, 267974, RESELLER, fafdf38b16bf6b2b #instream video by outbrain
adform.com, 2611, RESELLER #instream video by outbrain
vi.ai, g-00bdc35537b9dac80974ab2da98d9b7dc0, DIRECT #instream video by outbrain
google.com, pub-5617098146054077, RESELLER, f08c47fec0942fa0 #instream video by outbrain
pubmatic.com, 158055, RESELLER, 5d62403b186f2ace #instream video by outbrain
rubiconproject.com, 21506, RESELLER, 0bfd66d529a55807 #instream video by outbrain
video.unrulymedia.com, 1014191143, RESELLER #instream video by outbrain
Indexexchange.com, 190500, RESELLER #instream video by outbrain
smartadserver.com,2776,RESELLER #instream video by outbrain
openx.com, 540362347, RESELLER, 6a698e2ec38604c6 #instream video by outbrain
media.net, 8CUIH830U, RESELLER #instream video by outbrain
adform.com, 2751, RESELLER
criteo.com, B-060480, DIRECT, 9fac4a4a87c2a44f
themediagrid.com, XZ7OA9, DIRECT, 35d5010d7789b49d
adtelligent.com, 477300, RESELLER
33across.com, 0010b00002T3JniAAF, DIRECT, bbea06d9c4d2853c
appnexus.com, 3153, RESELLER, f5ab79cb980f11d1
appnexus.com, 11924, RESELLER, f5ab79cb980f11d1
sovrn.com, 310770, DIRECT, fafdf38b16bf6b2b
lijit.com, 310770, DIRECT, fafdf38b16bf6b2b
onetag.com, 59a18369e249bfb, DIRECT
openx.com, 541177116, RESELLER, 6a698e2ec38604c6
e-planning.net, 835fbafe26d231b1, DIRECT, c1ba615865ed87b2
loopme.com, 11378, RESELLER, 6c8d5f95897a5a3b
spotim.market, 4446666, DIRECT, 077e5f709d15bdbb
pubmatic.com, 156813, DIRECT, 5d62403b186f2ace
indexexchange.com, 189529, DIRECT, 50b1c356f2c5c8fc
rubiconproject.com, 17184, DIRECT, 0bfd66d529a55807
admatic.com.tr, adm-pub-185375301865, DIRECT
stroeer.com, 17938, DIRECT
vidoomy.com, 2252369, DIRECT
pubmatic.com, 159078, DIRECT, 5d62403b186f2ace
appnexus.com, 13701, DIRECT, f5ab79cb980f11d1
markappmedia.site, 533994, RESELLER
appnexus.com, 14416, RESELLER, f5ab79cb980f11d1
152media.info, 152M10, RESELLER
33across.com, 0010b00002T3JniAAF, RESELLER, bbea06d9c4d2853c
xandr.com, 11924, RESELLER, f5ab79cb980f11d1
xandr.com, 3153, RESELLER, f5ab79cb980f11d1
lijit.com, 310770, RESELLER, fafdf38b16bf6b2b
onetag.com, 59a18369e249bfb, RESELLER
pubmatic.com, 161562, RESELLER, 5d62403b186f2ace
video.unrulymedia.com, 3139274702404301777, RESELLER, 6f752381ad5ec0e5
orangeclickmedia.com, ach5lxtq1pmgjoz4, RESELLER, cd730d2f56b472c4
adform.com, 2656, RESELLER, 9f5210a2f0999e32
media.net, 8CU816538, RESELLER
amxrtb.com, 105199328, RESELLER
mgid.com, 827967, RESELLER, d4c29acad76ce94f
jfacassoc.com, 1621, RESELLER
triplelift.com, 11396, RESELLER, 6c33edb13117fd86
triplelift.com, 11396-EB, RESELLER, 6c33edb13117fd86
ogury.com, 7cbdb398-8edb-4cc3-ae5f-688279bbdb08, RESELLER
appnexus.com, 11470, RESELLER
pubmatic.com, 163238, RESELLER, 5d62403b186f2ace
smartadserver.com, 4537, RESELLER, 060d053dcf45cbf3
rubiconproject.com, 25198, RESELLER, 0bfd66d529a55807
sharethrough.com, BEKJ6Xf2, DIRECT, d53b998a7bd4ecd2
sharethrough.com, BEKJ6Xf2, RESELLER, d53b998a7bd4ecd2
sharethrough.com, rsN9mKxs, RESELLER, d53b998a7bd4ecd2
video.unrulymedia.com, 266978658, RESELLER
indexexchange.com, 186046, RESELLER, 50b1c356f2c5c8fc
spotxchange.com, 212457, RESELLER, 7842df1d2fe2db34
spotx.tv, 212457, RESELLER, 7842df1d2fe2db34
pubmatic.com, 156557, RESELLER, 5d62403b186f2ace
pubmatic.com, 158723, RESELLER, 5d62403b186f2ace
pubmatic.com, 156557, RESELLER
rubiconproject.com, 18694, RESELLER, 0bfd66d529a55807
openx.com, 540274407, RESELLER, 6a698e2ec38604c6
33across.com, 0013300001kQj2HAAS, RESELLER, bbea06d9c4d2853c
smaato.com, 1100047713, RESELLER, 07bcf65f187117b4
yahoo.com, 59531, RESELLER, e1a5b5b6e3255540
smartadserver.com, 4342, RESELLER
smartadserver.com, 4012, RESELLER
yahoo.com, 59244, RESELLER, e1a5b5b6e3255540
appnexus.com, 12637, RESELLER, f5ab79cb980f11d1
google.com, pub-6346866704322274, RESELLER, f08c47fec0942fa0
synacor.com, 82171, RESELLER, e108f11b2cdf7d5b
imds.tv, 82171, RESELLER, ae6c32151e71f19d
rubiconproject.com, 13918, RESELLER, 0bfd66d529a55807
video.unrulymedia.com, 3350674472, RESELLER
pubmatic.com, 161335, RESELLER, 5d62403b186f2ace
pubmatic.com, 160993, RESELLER, 5d62403b186f2ace
google.com, pub-3565385483761681, RESELLER, f08c47fec0942fa0
sharethrough.com, zLsEa05k, RESELLER, d53b998a7bd4ecd2
media.net, 8CU322PTV, RESELLER
richaudience.com, 1ru8dKmJJV, DIRECT
conversantmedia.com, 100195, DIRECT, 03113cd04947736d
contextweb.com, 562704, RESELLER, 89ff185a4c4e857c
themediagrid.com, PRLEZI, RESELLER, 35d5010d7789b49d
openx.com, 557739593, RESELLER, 6a698e2ec38604c6
teads.tv, 22625, RESELLER, 15a9c44f6d26cbe1
xandr.com, 11676, RESELLER
yieldmo.com, 3123991800553873581, RESELLER
criteo.com, B-068458, RESELLER, 9fac4a4a87c2a44f
e-planning.net,46b1ed2d56e00aa7,RESELLER,c1ba615865ed87b2
conversantmedia.com,100066,DIRECT,03113cd04947736d
admanmedia.com,7adaec45,DIRECT
richaudience.com,25BiP9IMgN,DIRECT
advertising.com,7574,DIRECT
appnexus.com,8233,DIRECT
rubiconproject.com,13510,DIRECT
contextweb.com,560606,RESELLER,89ff185a4c4e857c
inmobi.com,09f53411034d4d608cd6230490d46fff,DIRECT,83e75a7ae333ca9d
disqus.com,891,DIRECT
axonix.com,56222,RESELLER
onetag.com,5927d926323dc2c,DIRECT
triplelift.com,8446,DIRECT,6c33edb13117fd86
contextweb.com,562965,RESELLER,89ff185a4c4e857c
zeta.com,891,DIRECT
sonobi.com,8efb591506,DIRECT,d1a215d9eb5aee9e
axonix.com,56222,DIRECT
appnexus.com,13099,RESELLER
pubmatic.com,161593,RESELLER,5d62403b186f2ace
rubiconproject.com,11006,RESELLER,0bfd66d529a55807
openx.com,541031350,RESELLER,6a698e2ec38604c6
pubmatic.com,163389,RESELLER,5d62403b186f2ace
triplelift.com,8446,RESELLER,6c33edb13117fd86
sharethrough.com,23830661,DIRECT,d53b998a7bd4ecd2
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# End Header Bidding Agency
While celebrating a crucial win and watching the national media playing mental gymnastics to mitigate the impact of the 49ers and Eagles losses in a way they wouldn’t dare do in favor of Dallas, some concerns came from Monday’s win. Here are three things that don’t sit well after the Cowboys win to improve to 4-2.
Clock management
The best way to characterize head coach Mike McCarthy’s clock management against the Chargers is puzzling. Take the closing sequence of the first half, for example. After a CeeDee Lamb 22-yard gain, the Cowboys had 1st and 10 from the Los Angeles 48-yard line with fifty seconds left to play in the second quarter and two timeouts left. On the next play, Prescott completed a pass for an 11-yard gain to Michael Gallup, whose forward progress is stopped while in bounds, which allows the clock to continue to run. McCarthy opts not to call a timeout in this situation. This is pivotal because, on the next play, the Cowboys are flagged for holding and are then backed up to the Chargers’ 47-yard line with only 21 seconds, allowing 29 seconds to come off the clock and be virtually back to where they started.
Somehow, the Cowboys are lucky enough to pick up 30 yards on the ensuing play, following an unsportsmanlike conduct penalty on Chargers safety Derwin James that stops the clock and places the Cowboys at the Los Angeles 17-yard line with 14 seconds left in the half and both of their timeouts left. Instead of being aggressive and using the gifted yardage from the Chargers, McCarthy is content with taking a 3-yard check-down from the offense, allowing time to come off the game clock and settle for a field goal.
The decision was so bizarre that the officials inadvertently stopped the clock, assuming that McCarthy would make the wise decision and make at least one attempt at the end zone. Instead, McCarthy played the situation overtly conservative, taking extra time off the clock and a slim three-point lead into the second half.
This decision only sends mixed signals to what the coach’s identity is and, by proxy, its players. It also makes one ponder the question, does the head coach have complete confidence in the quarterback not to make a mistake and take points off the board? It’s unfathomable that McCarthy thought not attempting to go for a touchdown was the more appropriate choice.
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One could also make the case that if McCarthy intended to also settle for a field goal at the end of the fourth quarter on the offense’s game-winning drive, then why didn’t he choose to drain the clock deliberately after Brandin Cooks’ clutch catch on 3rd and 9 on the said game-winning drive, snapping the ball with 22 seconds on the play clock and 2:40 minutes on the game clock. Working the clock further could have been a strategic ploy to force Chargers’ head coach, Brandon Staley, to call his remaining timeouts on the plus side of the two-minute warning. Things happened to work out in the bigger picture, but the execution at the game’s end could have been better from Dallas’ head coach.
Personnel usage
Dak Prescott was 21 of 30 on his passing attempts. Seven of his nine incompletions were passes intended for Michael Gallup. Gallup had a rough night against the Chargers and struggled to make plays when the ball was thrown in his direction. The lowlight of his night was a pinpoint pass from Dak Prescott that would have been a 35-yard touchdown had Gallup not allowed the pass to bounce off his arms for an incompletion.
The insistence on involving Gallup came at the expense of tight Jake Ferguson, who only had one target against Los Angeles, is odd. It’s understood that the Cowboys have a vested financial interest in Gallup succeeding, who is in year two of a five-year, $57.5M contract. On a night where Gallup struggled to win against press-man coverage, Prescott was 11-for11 targeting Brandon Cooks and CeeDee Lamb. Continuing to target Gallup isn’t proper allocation of their offensive weapons. Returning to Ferguson for a moment, the decision not to attack the Chargers predominantly in the middle of the field when they have shown this season they are susceptible to tight ends shows a lack of understanding of the opposition.
The Chargers were playing split safeties, and the Cowboys sparingly attacked that area, a point made by Troy Aikman on the Monday Night Football broadcast. Jake Ferguson could have easily been given more chances, especially for a Chargers defense that has allowed six catches a game to tight ends. Furthermore, besides Pollard’s 60-yard catch and run, the team needs more explosive plays downfield. It’s time we see those targets go to players like Brandin Cooks or even KaVontae Turpin instead of Gallup, if only sporadically.
Trying to establish the run predictably on early downs
Much of the discussion leading into Monday’s game was the storyline of the Dallas Cowboys facing off against their former offensive coordinator, Kellen Moore. Moore served as the offensive coordinator in Dallas for four seasons, and after the 2022 season, which resulted in another disappointing offensive showing in the postseason. Following last season, the Cowboys did not retain Moore, and the two sides parted ways. While many have conjectured that Moore’s offense grew stale and predictable, more has stayed the same with Mike McCarthy calling plays this year.
The Cowboys have run the ball on 34% of their first downs through six games. Except for a Dak Prescott kneel-down at the end of the game, Dallas ran the ball on 12 of their 26 first-down plays (46%). Worse, the running game was not efficient on those runs. Dallas totaled 44 yards on first down runs; two of those runs were an end around to Brandin Cooks for 14 yards and a scramble by Dak Prescott for 11 yards. That means ten first-down runs by running backs resulted in 19 yards; that’s an average of 1.9 yards per first-down rush by a tailback.
Unsurprisingly, this made things increasingly more difficult for the offense. Naturally, the Cowboys opened the offense on second and long to give themselves a chance to move the sticks on 3rd down, right? Wrong. When faced with second and 8 or longer on 12 occasions, McCarthy opted to run the ball four times. The stubbornness of McCarthy to force something that wasn’t working speaks to brutish, stubborn coaching, like the last coaching regime. The insistence upon a running game that wasn’t doing anything and then doubling down on it on second down should be most troubling.
Luckily for Dallas, Dak Prescott was terrific playing with the cards the coaching staff dealt him and pressed him into a more prominent role on money downs to keep the offense afloat. It’s fortuitous that the team didn’t have any turnovers when the game plan forced them to be more aggressive against third and very long most of the night. The defense also did its part to deliver the win, along with Prescott’s good game. However, it seems like the team won despite Mike McCarthy’s decisions, not because of them.
