Forbes: Dallas Cowboys are $10 billion franchise; Jacksonville Jaguars move up 2 spots
Portrait of Garry SmitsGarry Smits
Jacksonville Florida Times-Union
The Dallas Cowboys haven’t won a Super Bowl since 1996.
But the franchise is 18-0 in one respect: that’s the number of consecutive years the Cowboys have led the NFL in franchise valuation, according to the Forbes annual survey.
In fact, Dallas and owner Jerry Jones have reached 11 figures in value. That’s right. The Cowboys are the first $10 billion team in sports worldwide, valued at $10.1 billion by Forbes.
That figure is about $31 for every person in the U.S.
The Jaguars rank among the bottom fourth in the league
The Jacksonville Jaguars are 26th in the NFL, valued at $4.6 billion. That is last in the AFC South (Houston is 12th at $6.1 billion, Tennessee 23rd at $4.9 billion and Indianapolis 25th at $4.8 billion) but still an increase of 15 percent over last year.
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