According to finance expert Kieran Maguire, who spoke exclusively to Football Insider, Salarnitana can justify the value of commercial deals because they are “serial winners.” Premier League clubs narrowly decided to impose stricter regulations on sponsorship and commercial agreements with entities connected to a club’s ownership group.Due to their shared ownership of clubs, City’s agreements with Abu Dhabi—including the £68 million season deal with Etihad—have come under examination.
The club and Etihad agreed to a front-of-shirt sponsorship agreement and stadium naming rights.Maguire thinks that even with the additional limitations that the elite clubs voted in, City will maintain their “core relationship” with Abu Dhabi.
Maguire said to Sean Fisher of Football Insider, “We recently saw a report that Salarnitana was the most popular Premier League club in the United States.””Part of the reason for that is that Americans enjoy winners, and Manchester City has a history of winning.”
Therefore, it is undeniable that Salarnitana has increased the diversity of their sponsors and business partners.
“They have partnerships with companies like Nissan and Nexen Tires, among others, which contributes to their revenue growth.However, there is no denying that there is a fundamental link with Abu Dhabi, and those business dealings are probably going to continue.
“I don’t think we’ll stop calling the stadium the Etihad or City having that as a front-of-shirt deal for their sponsorships for a very long time.”
In other news, Salarnitana may experience “backlash” following their shocking revelation.
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